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Reduce response and resolution timesĪccording to the 2020 Sprout Social Index™, 79% of consumers who reach out to brands on social media expect a response within the first 24 hours. Adding visuals to your conversation is an effective way to eliminate miscommunication about a product and address their questions. With Google’s Business Messaging, you can share rich media like photos and carousels, providing a more personalized experience for customers when responding to queries. To note, you can create up to five welcome messages in GBM to help start the dialogue with customers. For example, if you use Sprout Social, you can automate your communication in Google’s Business Messages with chatbots to enhance the customer journey.

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You can integrate Google’s Business Messages with the social media management software or messaging service you’re already using via the API. Integrate and automate customer touchpoints Instead of going to your website first or searching for your social profiles, they can chat with you directly via the message button. Google’s Business Messages lets customers communicate with you from your Google Business Card. Here are five reasons Google’s Business Messages improves the customer experience: You’re available when customers need you

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Having a direct line from a Google search listing opens a new avenue for business owners to connect with potential customers.īefore you can use the messaging feature, you’ll need to create your free Google Business Profile.

If a business has set up Google’s Business Messaging, users will also see a “Message” button. That card contains buttons users can click to call the business, visit the website or get directions. When users search for a business by name in Google Search or Google Maps, they’ll see a Google Business Card.

It helps build their trust in your brand and enhances their customer experience.Īs a result, people can contact your business directly instead of clicking through to your website and looking for an email address or phone number.

It makes it easy for customers to contact your brand to ask questions or raise concerns.

Think of it as Google’s equivalent to Facebook Messenger: Google’s Business Messages is a free real-time chat service that helps people get in touch with your business straight from your Google Business Profile listing on Google Maps and Google Search.

7 Google’s Business Messaging best practices.

GOOGLE BUSINESS CUSTOMER SUPPORT HOW TO

How to manage Google’s Business Messages.How to set up Google’s Business Messages on mobile.How to set up Google’s Business Messages on desktop.5 benefits of Google’s Business Messages.

Google’s Business Messages is the real-time chat feature in Google Business Profile (formerly known as Google My Business).Īnd as research shows, 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. Google Business Messages can help businesses meet that expectation.

Online customers don’t have the luxury of walking up to a salesperson and asking an important question-but they still expect a fast response when they’re seeking information.